Stepping Up as the Official Sock Partner of the Epic Series

Image by Michael Chiaretta, Swiss Epic 2025

We're so stoked to share that we’ve signed a three-year deal to become the Official Sock Partner of the Epic Series, the world's premier collection of mountain bike stage races.

This partnership puts our socks on the feet of riders at all five Epic Series events: the Absa Cape Epic in South Africa, the 4Islands Epic in Croatia, the Andorra Epic, the Swiss Epic, and the FNB Wines2Whales, also on home soil in South Africa.

What the partnership covers

As the series' official sock supplier, we'll be designing and producing the event socks for every race on the calendar. Riders will also get access to our Category Leader Socks, along with a lineup of co-branded gear created specifically for the Epic Series.

Why this fits

Sox Footwear has built its name on bold, original designs, advanced printing techniques, and socks made to last, backed by a five-year guarantee that few in the industry can match. Our socks have already been on the feet of world champions and worn during record-setting performances, and now that same technology is heading to the start line of the toughest mountain bike stage races on the planet.

CEO Francois Theron called it a natural fit between two brands built around innovation and delivering standout experiences for athletes, and said the partnership reflects shared values between Sox Footwear and the Epic Series around quality and pushing boundaries.

Proudly South African, worn worldwide

Manufactured in Pretoria, this partnership is another milestone for a homegrown brand now equipping riders across five countries. From technical socks to collectible race-day designs, Epic Series athletes will experience the same performance and durability that Sox Footwear athletes rely on every day.